Knowledge Base

1. Open the Domain Management page.
   
   • In Pardot, select Admin and then Domain Management.
     
   • In the Lightning app, select Pardot Settings, and then Domain Management.
     
2. Scroll to Tracker Domains, and click + Add Tracker Domain.
   
3. Work with your IT team or hosting provider to set up a CNAME record for the subdomain you want to use with Pardot. Set the record to point to go.pardot.com.
   
4. Choose whether to validate any parent domain or the root domain directly. Your IT team or hosting provider can help you add validation keys to your domain.
   
   • To validate a parent domain, copy the domain’s validation key from the Tracker Domain table in Pardot. Set up a TXT record with an empty host (or the at [@] symbol), and then paste the domain’s validation key into the TXT record. For example, if you use go.marketing.yourdomain.com as a tracker domain, the validation key is accepted in either marketing.yourdomain.com or yourdomain.com.
     
   • To validate the root domain, open the Tracker Domain table in Pardot, click Tools, then click Download Validation File. Add the downloaded file to the root domain. For example, if your tracker domain is www2.example.com and the validation file’s name is pardot_1234.txt: http://example.com/pardot_1234.txt or http://www.example.com/pardot_1234.txt.
     
5. Wait for your DNS to propagate, which can take up to 24 hours.
   
6. From the Tracker Domain table in Pardot, click the gear icon for your domain, and click Validate.
   

By default, the first validated domain is set to primary. To use a different primary validated tracker domain, click the gear icon and select Set as primary.

You can designate one primary tracker domain per account, and it must be unique across all Pardot accounts. Each tracker domain counts toward your account limit, even if it’s based on the same domain.